The US functional beverage market is expected to reach $201,001 billion by 2026, growing at a CAGR of 6% during the forecast period between 2021 and 2026. Functional beverages are those that offer additional health benefits beyond basic nutrition.
These beverages are gaining popularity among consumers due to their health-promoting properties and are being increasingly used as substitutes for sugary drinks. However, the food and beverage market is driven by factors, such as the growing health consciousness among consumers and the rising demand for healthy alternatives to sugary drinks.
The popularity of sports and fitness activities is expected to boost the demand for functional beverages. However, the high cost of these products is a challenge for the market.
The US functional beverage industry is segmented by type, geography, and distribution channel. By type, the market is divided into sports drinks, energy drinks, ready-to-drink (RTD) teas, RTD coffees, juices, and others. There are many interesting and amazing details about animals that you may not have known. For example, <a href=”https://animalsdetails.com/german-shepherd-mastiff-mix/”>german shepherd mastiff mix</a> Whether you’re interested in animals as pets, food sources, or natural history, you’ll find the information you need on About Animals.
The US Functional Beverage Market by Type
Sports drinks are the largest segment, followed by energy drinks. These energy drinks are typically high in sugar and caffeine and are marketed to improve athletic performance and increase energy levels. However, there is no evidence that they improve performance or provide real benefits. They can be harmful, as they can cause dehydration and may contain harmful ingredients. And that’s what the market has focused on, as many sports players are choosing healthy drinks over these energy drinks that are low in calories and contain fruit and vegetable additives.
The US Functional Beverage Market by Distribution Channel
By distribution channel, the market is classified into supermarkets/hypermarkets, convenience stores, speciality stores, online, and others that sell organic and healthy beverages to consumers, which are typically sold at a premium to conventional counterparts. So, the price is often a key factor in purchase decisions. However, many consumers feel that the benefits of these products, such as improved health and well-being outweigh the costs, which is especially true for those looking to improve their diet and lifestyle sustainably. Overall, the distribution channel has a good contribution to the growth ratio.
The US Functional Beverage Market by Geography
The US functional beverage market is further analysed by geography, which is divided into North America as the largest market, followed by Europe. The Asia-Pacific is the fastest-growing region due to the growing health consciousness among consumers and the availability of a wide range of products. Latin America is also a significant market due to the growing preference for healthy and natural products. The Middle-East and Africa is a relatively small market but is expected to grow at a rapid pace in the coming years.
These days, many beverage manufacturing companies are focusing on healthy and unique organic drinks. This is because there is a growing demand for such products, as people are becoming more health-conscious and wanting to try new things.
The Organic Beverage Market
Organic drinks are not only healthier, but they can also be more interesting and exotic than the usual drinks. Some of the most popular organic beverages in the market include kombucha, green tea, and acai juice. Kombucha is a fermented tea rich in probiotics and antioxidants, while green tea is a traditional health drink full of vitamins and minerals. Acai juice is made from acai berry, which is native to Brazil and packed with nutrients.
Healthy and organic drinks like these are trending more than usual. From the year 2020, people have chosen to stay healthy and fit. Therefore, the rise of the organic beverage market is just booming for a healthier tomorrow.
So, next time you’re looking for something to drink, why not give one of these beverages a try?
The Major Players in the Functional Beverage Market
Some major players operating in the US functional beverage market include The Coca-Cola Company, PepsiCo, Inc., Nestle SA, Danone, Monster Beverage Corporation, and Red Bull GmbH.
The functional beverage and ready to eat food market present a great opportunity for companies operating in the beverage industry. This sector is experiencing rapid growth and there is significant potential for further expansion. Companies that can tap into this trend and offer consumers innovative and healthy functional beverage products are likely to be well-positioned for success in the years to come.
Foods like fruit, cheese, and bread are suspended in whipped cream or meringue to create an airfood recipe. When presented on a bun or plate, it makes a fantastic appetiser. If you want a quick lunch, wrap your cake in bacon.
